Swoop! Blog

Posts from August 2009

What makes a web video viral?

We’ve all seen those crazy videos on YouTube. Silly dances, dangerous stunts, some really bad singing and some incredible singing (aka Susan Boyle). Recent reports say over 500,000 new videos are uploaded to YouTube every day. Why are some wildly popular while 99.9% of the videos are BORING?

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Where are you on the Social User Profile Ladder?

A Forrester Research study classifies consumers into a ladder based on their of participation in social media. Where are you NOW on this ladder and where do you WANT to be?

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What is a green screen?

It is a screen placed in a video studio images can be projected onto. Television meteorologists frequently present the weather in front of a green screen or blue screen, and producers place maps over the blue portions of video footage, creating the appearance of the meteorologist standing in front of a large map. If the person standing in front of the screen wears the same color clothing as the screen, the projected images will appear on the person’s clothing.