42 Ways Videos Can Help Your Business

I came across this interesting article on how to use video to grow your business. Video is definitely becoming the standard and as a video production and marketing company, OPV is helping many of our clients by creating videos in a variety of ways. Can you think of any more?

Customer Reference Videos

1. Video Customer Testimonials (Popularity: Moderate | Growth Potential: High)
2. Video Success Stories (Popularity: Moderate | Growth Potential: High)
3. Video Case Study (Popularity: Low | Growth Potential: Moderate)
4. Man-in-the-street Interviews(Popularity: Moderate | Growth Potential: High)
5. Customer Presentations. (Popularity: Low | Growth Potential: Low)

Product and Service Promotions

6. Product Presentations (Popularity: Moderate | Growth Potential: High)
7. Product Demonstrations (Popularity: Moderate | Growth Potential: High)
8. Product Reviews (Popularity: Moderate | Growth Potential: High)
9. Visual Stories(Popularity: Moderate | Growth Potential: High)

Corporate Videos

10. Corporate Overview (Popularity: High | Growth Potential: moderate)
11. Executive Presentations (Popularity: Low | Growth Potential: Moderate)
12. Staff Presentations (Popularity: Low | Growth Potential: Moderate)
13. Corporate facilities or equipment tour (Popularity: Low | Growth Potential: Low)

Training and Support Videos

14. Training (Popularity: High | Growth Potential: High)
15. Overnight expert videos (Sales Support) (Popularity: Low | Growth Potential: Moderate)
16. Just-in-time learning(Popularity: Low | Growth Potential: High)
17. Post sale support and maintenance videos (Popularity: Low | Growth Potential: Moderate)

Internal Communications Videos

18. Internal Communications (Popularity: Low | Growth Potential: Moderate)
19. Event/Conference and Trade Show Communications.(Popularity: Low | Growth Potential: Moderate)
20. Employee orientation (Popularity: Low | Growth Potential: Moderate)
21. Health, Legal & Safety (Popularity: Low | Growth Potential: High)

Advertising , Marketing and Promotion

22. Commercials (Popularity: High | Growth Potential: High)
23. Viral Video (Popularity: High | Growth Potential: High)
24. Email Video(Popularity: Moderate | Growth Potential: High)
25. Infomercials(Popularity: High | Growth Potential: Moderate)
26. Content Marketing(Popularity: Low | Growth Potential: Huge)
27. Landing pages and micro sites (Popularity: Moderate | Growth Potential: High)

PR Support and Community Relations

28. Video Press Releases (Popularity: Low | Growth Potential: High)
29. PR Support Materials(Popularity: Low | Growth Potential: Moderate)
30. Community Relations Video (Popularity: Low | Growth Potential: High)

Event Video

31. Event Presentation video(Popularity: Low | Growth Potential: High)
32. Round table Sessions (Popularity: Low | Growth Potential: High)
33. Q&A Expert sessions. (Popularity: Low | Growth Potential: Moderate)

Other Uses of Video

34. Recruitment Videos (Popularity: Low | Growth Potential: Moderate)
35. VLOG (Popularity: Moderate | Growth Potential: Low)
36. In Store Video(Popularity: Low | Growth Potential: High)
37. Company Lobby / Waiting Room Video (Popularity: Low | Growth Potential: Moderate)
38. Mobile Video (Popularity: Low | Growth Potential: Huge)
39. Market research, focus groups and polling (Popularity: Low | Growth Potential: Moderate)
40. Website FAQ Video(Popularity: Low | Growth Potential: Moderate)
41. Video White paper (Popularity: Low | Growth Potential: Low)
42. Video Magazine (Popularity: Low | Growth Potential: Low)